Bachelor of Business Administration - Marketing

Florida International University - Shorelight

The Bachelor of Business Administration degree prepares graduates to think critically, solve problems and lead with confidence. This broad-based program teaches important business fundamentals across environments and industries both in the U.S. and globally. You'll learn how goods and services are produced, financed and marketed the impact of external forces on business success basics of accounting and quantitative methods, plus an introduction to organizational theory and communication and leadership decision-making. Through the Bachelor of Business Administration (BBA) in Marketing, students will learn how to influence buyer behavior, analyze markets, develop marketing strategies, create marketing plans, calculate pricing, and interpret market research. Students will gain a solid understanding of all business activities under the marketing umbrella-from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. Graduates will be job-ready to pursue careers in sales, advertising, distribution and logistics, and international marketing.