Bachelor of Science (BS) in Advertising

Texas State University

The School of Journalism and Mass Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). Our program offers a curriculum that introduces students to the broad framework of mass communication, emphasizing what is common and fundamental to advertising, digital media, electronic media, journalism and public relations. Students may gain experience by working in student media, such as the University Star, KTSW 89.9 FM, Bobcat Update, Live Oak Studio Production, Bobcat Promotions, and through internships outside the school. They also have the opportunity to participate in intercollegiate competitions through organizations such as the American Advertising Federation, Public Relations Society of America, Texas Intercollegiate Press Association, College Broadcasters, Inc, and the Society of Professional Journalists.The Advertising (B.S.) program is dedicated to teaching students the strategic and creative skills necessary to solve clients' real world, real time, business problems. To that end, the Advertising program offers courses that cover the major job descriptions of advertising and marketing such as creative development, social media management and contend development, strategic research and planning, business strategy and account management, ad media planning, buying and analytics. Through the sequence of courses, students are exposed to various job opportunities within the field and learn the skills necessary to become a professional in an advertising agency, company or specialized communications firm. Further, students may participate in Texas State's national, award winning AAF (American Advertising Federation) National Student Advertising Competition (NSAC) team.

College of Fine Arts and Communication