Bachelor of Science in Business Administration in Marketing

Duquesne University

Marketing is a specialization in business concerned with developing strategies and tactics to create value for customers. Marketing can involve many facets of business-everything from the conception and design of the product or service, to pricing, promotion and distribution. At Duquesne, you will begin the marketing major by taking a three-course core curriculum, which includes sales fundamentals, buyer behavior and marketing research. You can then concentrate in one of three areas: Sports Marketing, Professional Selling and Marketing or Digital Marketing and Analytics.

Palumbo-Donahue School of Business