Bachelor of Science in Business in Marketing

Miami University

Marketing refers to the set of activities for creating and delivering products and services that benefit an organization, its stakeholders, and society. Studying marketing will help you understand how organizations use creative, analytical, and quantitative capabilities to reach consumers and other organizations. The study of marketing also provides insight into organizations’ and consumers’ behaviors, underlying motivations, and preferences. The marketing program offers courses in creativity, consumer behavior, sales, research, sustainability, eCommerce, logistics, branding, and organizational and global marketing. The capstone options are client-based practicums to provide students with hands-on experience. The modern global society is placing an increasing emphasis on marketing knowledge and related skills. Global and domestic corporations’ manufacturing, distributing, buying, and selling significantly shape the standard of living and global economy. This is true for both products and services as well as for-profit and not-for-profit institutions and supply chains. Career opportunities for marketing graduates include advertising and promotion managers, buyers or store managers, product planners, research directors, sports facility or team marketers, supply chain managers, e-commerce marketers, consultants, international marketers, as well as entrepreneurial endeavors or industrial or consumer sales. Additionally, marketing graduates are well prepared to enter and be successful in demanding, high-quality MBA programs.

Farmer School of Business