Bachelor of Science in Marketing - Integrated Marketing Communications

Illinois State University - INTO USA

The Integrated Marketing Communication (IMC) sequence allows students to focus on the coordination of all the components of marketing communication (e.g., advertising, digital and social marketing, sales promotion) in order to send one consistent brand message. All aspects of communicating with an organizations' target market fall under the umbrella of IMC. This includes digital media, social media, print media, broadcast, events, trade shows, email, direct email, product placement and much more. The opportunities in Integrated Marketing Communication are tremendous. The Bureau of Labor Statistics (BLS) predicts 8% job growth for marketing managers from 2018 to 2028. The median salary for marketing managers was $132,620 in 2018, according to the BLS.