Çerez Bildirimi

Kişiselleştirilmiş içerik, ilgili reklamlar ve gelişmiş işlevlerle size daha iyi bir tarama deneyimi sunmak için çerezleri kullanıyoruz. Tümüne izin vererek, Çerez Bildirimi'ne göre çerez kullanımını kabul etmiş olursunuz. Tercihlerinizi dilediğiniz zaman Çerezleri Yönet ekranı üzerinden değiştirebilirsiniz.

Ne öğreneceğim?

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Marketing also responds to the changing environment by meeting the ever changing needs, and desires of consumers. In effect, marketing exists within the dynamic context of our social trends, and cultural forces. Understanding these activities and their impact on consumers and businesses is a goal of the marketing professional.

The Bachelor of Science in Marketing program introduces students to an innovative and stimulating discipline using dynamic learning techniques. Students develop a solid understanding of the marketing principles and concepts, then apply them using a variety of experiential learning activities. Students gain marketing fundamentals and focus on the management of marketing strategies and policies.

Required Marketing courses...............................6 credits
BUS326 Consumer Behavior (3)
BUS425 Marketing Research (3)

Select one of the following tracks...........................15 credits

General Marketing - Select five courses from the following:
BUS327 Sales Management (3)
BUS328 Food Retail Management (3)
BUS329 Category Management (3)
BUS360 Digital Marketing Strategy (3)
BUS386 Marketing Analytics (3)
BUS427 Advertising Strategy (3)
BUS429 Marketing Strategy (3)
BUS430 International Marketing (3)
BUS452 Digital Marketing Analytics (3)

Food Marketing
BUS328 Food Retail Management (3)
BUS329 Category Management (3)
BUS429 Marketing Strategy (3)

Select two courses from the following:
BUS327 Sales Management (3)
BUS360 Digital Marketing Strategy (3)
BUS386 Marketing Analytics (3)
BUS427 Advertising Strategy (3)
BUS430 International Marketing (3)
BUS452 Digital Marketing Analytics (3)

Hangi bölümdeyim?

School of Business

Öğrenim seçenekleri

Full Time (8 sömestr)

Okul ücreti
US$17,998.00 (TRY 299,867) Yıllık
Başvuru Tarihi

Planlanan December 2022

Başlangıç tarihi

29 Ağustos 2022

Yer

School of Business

SUNY New Paltz,

1 Hawk Drive,

NEW PALTZ,

New York,

12561, United States

Giriş koşulları

Amerika gelen öğrenciler için

Students must maintain a GPA of 3.0.

Uluslararası öğrenciler için

Students must have a high school degree and a minimum cumulative undergraduate grade-point average (GPA) of 3.00 on a 4.00 scale (or an 85% grade average or higher).

English Language Proficiency: TOEFL iBT – 80; IELTS - 6.5; PTE Academic – 58; Duolingo English Test – 105. Application Deadlines: December 1 for Spring semester (January start); May 1 for Fall semester (August start).

Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.

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