The Bachelor of Science in Visual Communication Design (BSVCD) is a program for students who intend to focus their studies on visual communication design applications relative to graphic design and digital media. The major addresses a changing technological landscape and the resulting new opportunities for education and the profession in the realm of visual communication design. The design major prepares students for design study, research and practice, as well as flexible collaboration with other disciplines involving technology, user experience, and creative problem-solving.

Program Learning Outcomes

The BSVCD program's learning objectives strive to enable students to:

Demonstrate knowledge in design literacy: history, trends, practices

Demonstrate knowledge in theory and principles of perception, visual language, and cultural context.

Demonstrate proficiency in industry methods and approaches through a portfolio of completed design projects

Be able to articulate design problems and processes

Demonstrate proficiency in presentation (written, verbal and visual) and will be able to frame their work through effective storytelling and communication

Be able to effectively give and incorporate constructive feedback

Demonstrate proficiency in graphic design skills including: typography, composition, form

Demonstrate proficiency in user experience design including system design, interactive prototyping, research, and user testing

Have exposure to, and the ability to design for, emerging media

Develop the programming literacy to collaborate with computer engineers/developers