Business Administration - Marketing, B.S.

Florida Institute of Technology

At Florida Tech, marketing is seen as both an art and a science. Our approach to this broad discipline is through enhanced creativity and analytical skills. As you study marketing here, you will be challenged to use logic, creativity and critical analysis to understand an organization’s ultimate goal of satisfying consumers’ needs and wants. You will study marketing through experiential learning. Participation and engagement in team competitions, case studies and hands-on projects reinforce classroom study through active participation. When you consider where to study marketing, consider the value of Florida Tech’s mentor-professors. As accomplished researchers and speakers, the marketing faculty are actively engaged scholars-deepening their understanding of this ever-changing field within the global marketplace and transferring this thought leadership to you.

Nathan M. Bisk College of Business