Certificate of Achievement-Advanced in Public Relations

De Anza College

The Certificate of Achievement-Advanced in Public Relations meets the needs of community college students seeking training in a skill set in preparation for a career in public relations, promotions, marketing communication or fundraising.Upon completion, students will be able toDemonstrate competency in the basics of journalistic and public relations writing, including structure of a story and a press releaseDemonstrate competency in research, information gathering and critical analysis of information using techniques such as observation, online research and interviewingDemonstrate understanding of marketing and communication in organizational structuresSummarize appropriate steps to gain employment in public relations industry

Business, Computer Science and Applied Technologies Division