Doctor of Philosophy in Business Administration - Marketing

Old Dominion University

Old Dominion University offers a Doctor of Philosophy in Business Administration with a Concentration in Marketing. The doctorate in Business Administration (Ph.D.) with a concentration in Marketing is a scholarly, research-based program with a professional orientation. The objective of the program is to prepare individuals of superior promise and potential for careers in higher education as faculty members engaged in teaching and research and for high level administrative and research careers in the private and public sectors. Persons completing the degree program must have demonstrated an in-depth knowledge of international business, research methods, and high potential for making significant contributions to their field of specialization in business. The Business Administration Ph.D. with a concentration in Marketing requires competences in the basic disciplines of international business, field-specific coursework related to consumer behavior, survey research, and marketing strategy, and strong training in quantitative research tools.