Journalism, Advertising, and Media Studies, BA

University of Wisconsin - Milwaukee

UWM Journalism, Advertising, and Media Studies (JAMS) students learn from an outstanding faculty and from the varied opportunities of a vibrant city with many media organizations.The B.A. in Journalism, Advertising, and Media Studies offers both insightful academic study of the media and preparation for careers in media professions. JAMS majors complete one of three concentrations:The Journalism concentration provides knowledge and experience in the dynamic field of journalism with emphasis on excellent writing, original reporting and innovative use of digital tools for storytelling.The Advertising and Public Relations concentration provides an integrated approach to advertising and public relations.The Media Studies concentration emphasizes critical, cultural, historical, legal, ethical, and social scientific analysis of the media and society while also providing experience in media production.

College of Letters and Science