Marketing, Bachelor of Science

St. John's University

Today’s marketing professionals can command an array of tools at their disposal with which to reach and energize their target markets. In the modern era of globalization, disintermediation, and social media, however, today’s marketers must understand and deploy that arsenal to rise above the noise in a crowded marketplace.The Department of Marketing at The Peter J. Tobin College of Business prepares students for careers in which they can utilize the skills that studying marketing can provide. The department boasts a faculty that represents a wide and deep variety of experience in teaching, research, consulting, and private industry. Graduates of the program have obtained jobs in industries that include professional and financial services, retail, manufacturing, sports and entertainment, and government and nonprofit organizations.The undergraduate program in Marketing prepares students for marketing-management or professional marketing positions in business organizations. Students are taught the basic concepts and skills needed to practice marketing in modern markets. Some of the skills taught include strategic planning, product, and market planning, pricing, distribution, advertising, promotion, product development and research skills. The importance of cultural, social, personal and psychological factors is emphasized in explaining the dynamics of the domestic and global exchange process. Principles of ethics pervade all course offerings as reflected in the Vincentian tradition of the University.

The Peter J. Tobin College of Business