Marketing Management B.S.

Syracuse University

The marketing management program prepares students to successfully face challenges in today’s diverse and dynamic marketplace. Display competence in the functional areas of business and their interdependencies. Employ logical, analytical and technological skills in decision making. Develop organizational strategies taking into account internal and external factors. Communicate and interact with others in a professional manner. Demonstrate exemplary personal and professional behaviors and apply knowledge in a selected area of study. Be aware of and engage in a diverse and global society. Understand customer needs to inform marketing decisions.

The Martin J. Whitman School of Management