Master of Science in Integrative Studies - Marketing Communications

Southern Illinois University Edwardsville

The fast change of pace in our society is creating new career opportunities for individuals trained in multiple disciplines. The integrative studies graduate program allows students to access expertise from two areas and integrate courses into a degree that meets the needs of an emerging career field. The messages and the media that businesses deploy to communicate with their target market can make or break their marketing efforts. In designing schemes for marketing products, a primary objective is to create and sustain demand and preference for the product. With the proliferation of traditional, as well as social media platforms, it is important for a company to strategically choose communication tools that will position the product or the company in the minds of the target customer.

College of Arts and Sciences