MBA - Master of Business Administration - Marketing

University of California, Riverside (Business)

Enhance your leadership skills, explore your career opportunities, and broaden your skillset with a Master of Business Administration from University of California, Riverside (UCR). Our top MBA program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a prestigious accreditation held by less than 6% of business schools worldwide. Our curriculum empowers you to develop a wide breadth of business knowledge. In addition to foundational business courses, you will choose one of seven concentrations to specialize in, providing you with the opportunity to customize your MBA degree according to your individual career aspirations.Featuring a STEM (science, technology, engineering, and math) MBA program, UCR’s A. Gary Anderson Graduate School of Management (AGSM) is home to world-renowned scholar-practitioner faculty and their wealth of experience - which they are eager to share with you.As a STEM MBA program graduate, you will be in high demand. According to a 2022 report by the National Association of Colleges and Employers, STEM MBA grads have a 97% job placement rate within six months of graduation, higher than the 93% job placement rate for traditional MBA grads. UCR’s MBA program also provides you with a set of technical and soft skills that will set you apart in the marketplace. With our STEM MBA program, international students can apply for 36 months of Optional Practical Training (OPT) to work in the United States in their field of study after graduation. Students in the MBA program wishing to pursue careers in marketing are advised to follow one of the two career pathways: digital marketing or marketing research. The digital marketing pathway focuses on search engine optimization, PPC marketing, marketing analytics and strategy. The marketing research career pathway focuses on industry trends, using statistics to understand the outcomes of campaigns, and the optimization of A/B testing. In addition to the marketing electives listed below, students can consider electives related to analytics, decision-making, business statistics and information systems, such as MGT 230, 256, 267, and 280. STAT 206 is useful for learning statistical computing using SAS or R.