Bachelor of Business (Hons) in Business Studies (Artificial Intelligence for Enterprise)

Technological University of the Shannon: Midlands Midwest

Our new degree is designed to give students a competitive edge with an understanding of AI and its applications in real-world business settings.The business landscape is evolving rapidly, with artificial intelligence (AI) driving unprecedented transformation across industries. Our new Bachelor of Business degree in Business Studies with a focus on AI for Enterprise equips students with the knowledge and skills to excel in this fast-paced environment. By blending core business principles with practical AI applications, this program bridges the gap between traditional business education and the future of enterprise innovation.Each semester includes a specialised AI subject, starting with the fundamentals of machine learning, AI, and generative AI. As students progress, they will delve into the ethical, societal, and legal dimensions of AI. In semester two of Year 3, students will apply their knowledge in a real-world work placement, gaining hands-on experience in industries such as finance, technology, or healthcare.Course content is delivered through engaging lectures, lab practicals, and tutorials. Students will examine case studies, and participate in interactive workshops, and AI-focused projects, tackling real-world challenges such as developing AI-powered marketing campaigns or optimising supply chain processes.This degree is ideal for students seeking a multidisciplinary education that combines business acumen with technological innovation. Graduates will be prepared to lead businesses into the future, harnessing the power of AI to drive meaningful change.

Faculty of Business, Hospitality & Humanities