MA in Public Relations and Digital Communications

Griffith College - Ireland

Realise your creative potential and develop key media industry skills to specialise in public relations. This programme is designed for candidates who wish to master the theory and application of the public relations skills and techniques required to succeed in a wide range of public relations and communications employment settings. The programme is delivered on a full-time and part-time/blended basis by a dynamic mix of academic and industry experts in the fields of public relations, digital communications, business and journalism. Students on the programme learn public relations and public affairs strategic communications, how to build relationships with decision-makers, the strategic use of emerging communication technologies and how to leverage positive and negative news for clients while understanding journalists’ thinking and requirements. The MA in Public Relations and Digital Communications is accredited by the National Union of Journalists (NUJ), and the Public Relations Institute of Ireland (PRII). Graduates of the MA go to the job market equipped with a portfolio demonstrating both their high-quality PR product and knowledge, as well as postgraduate-level production skills in enhanced digital journalism, podcasting, mobile video editing and social/digital content creation. Course Highlights: Learn the skills, strategies and tactics required to deliver an effective communications crisis response plan. Develop specific skills in content creation for public relations. Participate in regular on-campus PR events (e.g., Newsdays). Tailor the programme to interests, skills and career plans by choosing from a range of elective modules. Discounted membership rate for the National Union of Journalists (NUJ) and Public Relations Institute of Ireland (PRII), including the annual PRII National Conference. Obtain press passes to PR industry events. Develop an in-depth understanding of the theory and practice of public relations, political communications and corporate communications. Create high-quality media content and develop effective public relations strategies. Access to industry-standard digital communications technologies.

Faculty of Journalism and Media Communications