BA Digital Marketing and Advertising - BA (Hons)

University of Greenwich

Gain the skills you need for a career in advertising and digital marketing communications with a degree which may offer exemptions from CIM and IDM marketing examinations.This degree is designed to develop your ability to identify marketing trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on digital marketing, advertising, brand management and social media focus on real world knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience. Our digital marketing suite, for instance, provides the authentic experience of working in a marketing or advertising agency. It’s perfect if you’re taking part in a group project, as you can bounce ideas off each other using the latest interactive Mersive software.Our strong links with businesses provide students with the opportunity to undertake work placements. Previous students have undertaken work placements at companies such as Microsoft, Warner Music Group and IBM. Recent Greenwich digital marketing and advertising graduates have gone on to work at Google, Disney, Coca Cola and OgilvyOne.