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Build the business insight and marketing expertise to thrive in a fast-changing world. Study in London and develop the strategic, digital and analytical skills employers value.Business and Marketing BA (Hons) develops a broad understanding of how businesses operate while building the specialist knowledge and skills needed for marketing-focused professional roles. You will explore the relationship between business and marketing, how organisations respond to global and digital change, and how evidence, insight and creative thinking can be used to address contemporary business and marketing challenges.Across the programme, you will develop knowledge of markets, brands, consumer behaviour, business intelligence, entrepreneurship, digital marketing, ethics and sustainability. The course also develops the ability to interpret business information, evaluate marketing problems, make evidence-based recommendations and communicate ideas effectively across a range of business, industry and social contexts.**Key Benefits*** Develop both broad business knowledge and specialist marketing expertise, progressing from the foundations of global business and marketing to strategic, digital and customer-focused marketing.* Study a programme accredited by CIM, supporting your understanding of contemporary professional marketing practice.* Build practical data and decision-making skills by working with business intelligence, financial information, marketing research, customer insight and performance measures.* Develop creative and entrepreneurial thinking by exploring business ventures, problem-solving, business planning and the commercialisation of new ideas.* Examine the wider impact of marketing through sustainability, ethics, consumer wellbeing, social responsibility and global business challenges.* Shape your final year through specialist options, including digital marketing, crisis and business continuity, customer relationships, creative leadership, and a live Business Consultancy Project.* Benefit from a London location with rich industry links and professional opportunities.* Balance your life and professional commitments with studying on campus **two days a week.*** Access *DMU EDGE* – a **skills development programme** designed to support your employability, professional development and career goals.
