Business with Marketing - MA (Hons)

The University of Edinburgh

Combine the study of business with marketing to prepare for the social, political, environmental and cultural challenges facing contemporary businesses, governments and not-for-profit organisations.Taught by world-leading industry professionals and researchers, you will develop personal and professional competencies such as:* authentic leadership* ethical, responsible, sustainable business behaviour* entrepreneurial practice* effective communication**Marketing**Studies in marketing may include, for example:* digital marketing practices and consumer behaviour* retailing* the place of brands in the lives of consumers and the skills used to manage them* marketing of art and culture* non-profit organisations, in contexts such as charities, marketing and fundraising, political marketing and social marketingThe ability to follow a concentration of courses in marketing enables you to develop a specialism within the broader business programme structure.**Programme benefits*** We actively engage with industry, policy makers and wider society, on our courses and through guest speakers and local, regional, national and international treks.* Across a range of courses, including bespoke student consultancy projects, you will have exciting opportunities to work closely with for-profit, public and third sector organisations, developing professional experience before you graduate.* The structure of our programmes means that during the early years of study, there is often the flexibility to change from one subject pathway to another.* You can also participate in a large number of business societies, business events and peer-support schemes.* This degree offers the opportunity to study abroad in Year 3.

Business School