Fashion Branding & Creative Communication - BA

Cambridge School of Visual and Performing Arts

The ability to style and promote fashion brands, design campaigns and publications and market fashion events creatively and effectively, form the basis of the Fashion Branding and Creative Communication course.With extensive connections to industry, easy access to London and more tutor time than most fashion courses, we help our students realise their creative potential. The course will engage students with a wide variety of subject areas from styling, photography, art direction and trend prediction to branding, PR and fashion marketing. This leads to in-depth exploration of one of these subjects in the final year.Led by Carolyn Timson, former Vice President of Design at Tommy Hilfiger, this contemporary, creative yet career-focused programme is designed to develop the skills, innovation and vision necessary for the fast-moving world of fashion branding and communications.Please click the following link to find out more about this course: https://www.csvpa.com/course/ba-hons-fashion-branding-creative-communication/WHAT TO EXPECT YEAR ONE In your first year you will be introduced to the subject and explore your own visual communications, including layouts, art direction with styling, photography and content curation with digital and print media. You will also be introduced to fashion promotion, PR and fashion branding all within a global and contemporary context. YEAR TWO In your second year you will advance your skills learnt in year one and examine the possible futures of the industry and the positioning of your personal practice within the fashion world. You explore the current shifts towards sustainability, technology and inclusivity and explore creatively modes to communicate positive change. You will have your first briefs from industry professionals and will be tasked to create projects for their brand. This could include pop-up events, lookbook creation, online promotional activity and printed outputs. You will learn professional strategies such as the creation of self-promotional materials and your portfolio.YEAR THREE In your final year you will focus on your own areas of interest and orientate yourself towards the world of work. Final year specialisms will vary from digital and experiential campaign creation, event management, brand strategies and new product launches to production of trend and colour books, branded look-books, magazines and more.

Art and Design