Fashion Marketing with Management - BA (Hons)

University of Southampton

About this courseAs a business course within an art school setting, BA Fashion Marketing with Management offers the academic rigour of a Russell Group university degree while nurturing the creative skills that will help you to stand out in the fashion world. Explore the global retail environment and the challenges it faces, and how trends can support planning for fashion businesses. You’ll discover key aspects of consumer behaviour, digital marketing, marketing, product management and creative strategy.Our academics’ strong professional links mean you’ll also have unrivalled exposure to industry through guest lectures, company project briefs and visits to leading brands in the UK and overseas. You will graduate with strategic marketing skills, including exceptional digital marketing know-how, to pursue emerging roles in industry. Upon graduation, you’ll be equipped for careers across fashion and associated lifestyle sectors, from sustainable to luxury brands. With a strong foundation in equitable, sustainable, and forward-thinking marketing practices, you’ll be prepared to shape the future of global industries. Key features of the course:- Access to industry-standard studio spaces.- Dedicated support for communication and visualisation skills, which are essential for storytelling, brand development, and consumer engagement.- Take part in live projects, interdisciplinary collaborations, and real-world case studies.- Opportunities to engage with diverse communities, industry professionals, and international networks.Student SupportThroughout your study, you’ll be supported by industry experienced academic, technical, and research staff. The curriculum is based on market intelligence from industry partners, which means you’ll leave this course with a skillset relevant to today’s evolving job market.Further informationThe BA Fashion Marketing with Management is a three-year, full-time course at our Winchester School of Art. You can also apply to add a year abroad or year in industry, extending your degree to four years. This course offers the option of certified accreditation with The Institute of Data and Marketing (IDM) is a member of the United Kingdom Fashion and Textiles (UKFT) and the British Fashion Council (BFC) . For details, visit our course page.

Winchester School of Art