International Marketing Strategy MSc

University of Northampton

The University of Northampton’s MSc International Marketing Strategy degree is specifically designed to provide you with a strong foundation for a successful career in the exciting and fast-paced world of international marketing. The international marketing strategy course also enhances your ability to think strategically about marketing management in an international context.Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.Whether you are actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This MSc in strategic international marketing will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. Studying this international marketing strategy course will also enhance your ability to think strategically about marketing issues and challenges.