MA Advertising and Brand Management

Coventry University

Develop the strategic, creative and analytical skills needed for success in advertising and brand management.Key course content includes:marketing for sustainable growth: develop strategic marketing campaigns with a focus on sustainability, inclusivity and responsible technology use.brand management and storytelling: master branding strategies through storytelling, digital branding and ethical frameworks to build brand equity.creative disruptive advertising: explore innovative advertising techniques using AI, AR and VR to create impactful campaigns.Please use the official Coventry University website as your main source of information as our courses are subject to change throughout the year.