MA Fashion and Luxury Brand Management

Istituto Marangoni London

These full time postgraduate level courses are highly specialised programmes that support participants’ careers the fashion, luxury and creative industries. They are designed for those who have already acquired specific skills in the appropriate area at undergraduate level, or for industry professionals who wish to deepen their knowledge of a specific subject area in fashion.This programme is for particpants whom have previous undergraduate level study or proven work experience, Students complete the programme with branding and management skills for various positions within the fashion, luxury and creative industries fully realising through both academic study and professional placement and projects the global luxury marketplace.You will learn how to adapt communication, marketing, and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of digital and social media and the consumer ‘experience’, the programmes present a critical analysis of the more tangible elements of branding product attributes (quality, features, and design), and the difference between brand image and brandidentity, packaging, and labelling. A successful luxury brand manager works on all of these aspects

Manchester Fashion Institute