MA Marketing Management with Placement

University of Greenwich

Study our MA in Marketing Management to advance your skills and knowledge - whether for careers in consultancy or in-house - and get the opportunity to undertake a placement.Study our MA in Marketing Management programme to embark on a transformative journey that combines cutting-edge marketing strategies with a global perspective, all within the dynamic landscape of digital business. This degree also offers students the chance to undertake, as part of the course, a placement.The programme offers learners two distinct pathways for focused specialism in Year 1:Strategic MarketingAdvertising and CommunicationsThe programme unlocks students' leadership potential, enhances technical skills, and equips them to apply theoretical concepts in real-world marketing challenges through consultancy projects, simulation game, case studies, and live projects. Our digital marketing suite, for instance, provides the authentic experience of working in a marketing or advertising agency. It’s perfect if you’re taking part in a group project, as you can bounce ideas off each other using the latest interactive Mersive software.The Strategic Marketing pathway emphasises a global focus, preparing students for success in our fast-changing, globalised business landscape. Graduates gain the strategic marketing knowledge and skills needed to lead and shape the future of marketing, whether launching a new career, advancing in their current role, or making a career change.The Advertising and Marketing Communication pathway fosters creativity and problem-solving in brand management, grounded in analytical and creative thinking. It guides students on a creative journey and teaches them how to apply digital skills and customer insights to craft effective advertising strategies and communication campaigns.This degree includes the opportunity to enhance your employability - and elevate your career - with a placement year, working full-time for a company. It’s a chance for you to immerse yourself in an industry, apply your knowledge and put theory into practice. It should also help you develop your professional skills and assist you in starting to make industry connections. Graduates with work experience are highly sought after by employers and often secure higher-level positions.

Business, Operations and Strategy