Marketing and Business Management - BA (Hons)

Abertay University

**Please note: This course is for Year 3 entry only. If you are interested in Year 1 or 2 entry please view our new Marketing course N520.**Begin your career as a professional marketer and manager, ready to excel in the work place. Study our CIM-accredited Marketing and Business degree and develop your professional marketing knowledge and skills.Focused on preparing you for work, this degree gives you a thorough grounding in marketing and business. You'll learn how to understand different markets, manage customer relationships and communicate your brand strategy effectively.Successfully completing the course takes **you partway towards a professional Chartered Institute of Marketing (CIM) qualification**.**Work placements & study abroad options**There's an option to go on a work placement and gain valuable industry experience, and you can choose to study overseas. Using our outstanding industry links, you will learn how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements, campaign pitches and offsite visits.We aim to make you **a highly effective marketing manager and prepare you for an impressive career.** You'll graduate with a passion for innovation, teamwork, creative thinking and the ability to solve business challenges. **Scotland’s Top Modern University for Student Satisfaction**Abertay is widely regarded as THE place to come for student satisfaction and high quality teaching. But don't just take our word for it: * **Top Scottish Modern University** - Guardian University Guide 2026.* **Scotland's Top Modern University for Student Satisfaction** - The Complete University Guide 2027 and Times Good University Guide 2026. * **UK Top 10 for Student Experience** - The Times Good University Guide 2025 and The Daily Mail University Guide 2024.

Faculty of Design, Informatics and Business