Marketing BA (Hons)

Leeds Beckett University

From the clothes you wear to the food and drinks you consume, marketing is everywhere. On this marketing degree, you'll discover how marketers combine behaviour, data, and insight to create campaigns you just can't ignore.

In a world where trust is priceless, savvy marketers help brands connect, inspire, and make an impact. You'll learn how to influence decisions, create unforgettable experiences, and lead with insight. You'll explore how brands grow, how audiences think and behave, and how digital tools bring campaigns to life.

As part of this marketing course, you'll:

• Combine theory with practice to master topics including brand strategy, communications, digital analytics, and sustainable marketing
• Explore how marketing shapes behaviour, sways choice, and influences culture
• Analyse marketing data to make smart and strategic decisions
• Develop campaigns that creatively tackle social, ethical, and brand challenges
• Apply your skills and build a professional, results-driven portfolio through live briefs, client projects, and work experience