Marketing - BSc (Hons)

University of Birmingham

Marketing is everywhere – and it’s changing fast. From fashion and tech to travel and finance, every industry needs creative, data-savvy marketers. Our BSc Marketing degree gives you the skills, experience and real-world insight to launch a career you’re excited about – wherever your interests take you.

Whether you’re drawn to brand identity and storytelling, social media strategy, or data-driven insights, marketing combines a unique blend of creativity and analytical thinking - and so does our BSc Marketing. Developed in collaboration with industry experts, you'll build the skills, experience and confidence needed to thrive in this everchanging field.

**Why study this course?**


- Gain industry-recognised qualifications from the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI)


- **Marketing in Action module** - work on a real client consultancy project and earn a Level 4 Chartered Institute of Marketing certification


- **Advances in Digital Marketing module** - explore real world case studies and deep-dive into the world of AI and data-driven marketing strategies while earning a Digital Marketing Institute qualification


- **Industry experience** - up until the end of your second year, you have the option to transfer to the **BSc Marketing with Year in Industry**.


- Join the **Capgemini Community Challenge** - exclusive to Birmingham Business School


- Join the **Deloitte Responsible Business Student Challenge**


- Study abroad in your second year with one of our partner institutions or at our Dubai campus


**This degree is accredited by**
the Charted Institute of Marketing (CIM) and the Digital Marketing Institute (DMI) meaning you have the opportunity to gain access to their industry-recognised qualifications.

**Triple Crown Accredited**

**#1 most targeted university by top graduate employers (High Fliers Report, The Graduate Market 2024)**

Birmingham Business School