Marketing MSc

University of Bath

Deepen your understanding of core marketing theory and learn to apply it in a practical setting. You’ll learn business skills that are important to employers.This course is for graduates with business, management or marketing experience looking for a career in marketing.We designed this course with input from marketing industry leaders from a range of organisations. This means you’ll develop the skills employers are looking for. Our industry links and the real-world focus of this course will help you develop the practical knowledge and skills you'll need in a marketing career.To prepare you for a marketing career, you will learn about the three core elements of modern marketing:marketing to consumers and other important stakeholdersmarket research and analyticsmarketing and its role in society

School of Management