Marketing Research (MPhil/PhD)

University of Portsmouth

Work across key marketing and consumer themes including advertising, branding, digital marketing, tourism marketing, marketing and society, and related disciplines such as computing, economics, psychology and statistics. Analyse both existing and emerging business models and consumer segments, help businesses to better understand their markets and consumers, producing insights they can use to improve marketing practice. Investigate how disruptive technology, the digitalisation of retail processes and access to big data are reshaping markets, businesses and consumer behaviour. Join an internationally recognised research environment, with 100% of research rated outstanding or very considerable impact (REF 2021).

Faculty of Business and Law