Mass Communication and Business - BA (Hons)

Northumbria University, Newcastle

**Understanding mass communication and media within a business - from creator to consumer.**From digital advertising and the internet to TV, popular film and news, the mass media is a significant force in modern culture, touching many aspects of our lives and influencing the ways in which we interact with the world around us.Mass Communication and Business is an innovative media-based top up course that provides an insight into the ways in which the mass media influences our perceptions, our choices and our feelings towards brands and businesses.Studying areas such as advertising, buyer behaviour and organisational analysis, you will develop specialist knowledge of the concepts, theories, practices and methods that typify contemporary media, communication, cultural studies, and related business theory.Building on your previous educational experience, the top up award aims to instil the specialist knowledge, skills and confidence you will need to take on complex communication problems and issues, particularly in relation to business.

Social Sciences