Media and Public Relations MA

Newcastle University

Explore the intersection of media, culture, politics and business. Gain the theoretical knowledge and practical skills needed for a career in Public Relations and communications.Our MA in Media and Public Relations combines hands-on public relations practice with in-depth media analysis. On our programme you'll explore the intersection of media, culture, politics and business and prepare for a career in a fast-evolving industry.This Master's in Media and Public Relations is for:students who have Public Relations (PR) knowledge through undergraduate studies or voluntary workPR professionals wishing to develop their academic knowledge and research methodsTeaching draws on the research of specialists in media, communication and cultural studies.Through the course you'll gain:a critical understanding of media, culture and societyknowledge to theorise and analyse media and public relationsknowledge of media law and public relations regulations in a transnational contextan understanding of the strengths and weaknesses of different types of data disseminationa critical understanding of the strategic and ethical use of AI within the public relations industry.You'll also develop valuable professional skills, such as:analytical and critical skills to assess and conduct research in the field of media and PRthe ability to deliver and evaluate a PR event in the public, private and voluntary sectorsskills to set up a campaign network and deliver PR campaign messagesskills to produce effective press releaseswritten materials for traditional and digital media

School of Arts and Cultures