MSc Applied Business Analytics

Glasgow Caledonian University

Businesses today are driven by data, and organisations have a growing need for professionals who can turn data into insight and action. This course is designed to help you meet that demand, even if you have no previous experience in analytics, visualisation or programming.You’ll learn how to analyse real-world business data, use industry-relevant analytics tools, and apply your findings to solve business problems and support decision-making. Through hands-on projects, you’ll build practical skills in data analysis, visualisation and business intelligence, while also understanding the ethical and legal responsibilities that come with working with data.By the time you graduate, you’ll be confident translating technical findings into clear business insights that help organisations improve performance, increase efficiency and gain competitive advantage. This is a course designed to prepare you for the realities of today’s data-driven business world.

Department of Business Management