MSc Business Analytics and Consultancy

University of Hertfordshire

The MSc Business Analytics and Consultancy programme employs case study-based assignments to enhance students' understanding and application of business analytics across various sectors. These assignments are pivotal in achieving the programme's learning outcomes by integrating theoretical knowledge with practical, real-world applications. Students delve into the scope of business analytics through diverse case studies that illustrate its application in different business contexts, sharpening their ability to research and critically analyse contemporary business situations. Students gain a robust understanding of the consultancy landscape by evaluating the nature of consultancy and the requisite skills for successful consultants through real-world scenarios. Furthermore, case studies allow students to critically examine and apply advanced business analytics methods and tools, fostering their ability to solve complex business problems effectively. Case studies provide a hands-on approach to applying various analytical methods and business software to model and analyse intricate business issues, enhancing practical competence in managing real-world data. Students also explore consultancy project processes, evaluating their application in business contexts, which helps them understand project dynamics and stakeholder requirements. Additionally, various modelling techniques and research methodologies are employed across these assignments, equipping students with a versatile skill set adaptable to consultancy projects.