MSc Marketing & User Experience

Bournemouth University

This course will suit those with a background in business, management, marketing, computer science or information and technology management who wish to advance and reorient their marketing and user experience skills, knowledge and techniques. Become highly employable by acquiring a combination of marketing knowledge and the technical skills to design and manage the user experience. Expand your knowledge about a range of digital marketing concepts and integrated marketing communication campaigns. Learn how to design and develop digital products, services and solutions by applying human-centred design principles and techniques.Explore the psychological theories of decision making and behaviour change and design methods for persuasive technology. Choose to complete a 30-week work placement with a UX employer to help increase your employability even further.