MSc Marketing

Edinburgh Napier University

From the principles and practices of marketing right through to marketing on a global scale we’ll get you ready for the work place.Building on marketing theory we’ll help you to test these in a practical way by getting you to apply these to real business scenarios.The yearlong course is split into 3 trimesters, each building on the last working towards your own dissertation to get you ready to kick start your marketing career on an international level.A career in marketing requires a wide range of skills. Our course will teach you to think analytically and critically examine the issues confronting the global business environment.We’ll help you to develop quantitative and qualitative research skills. Helping you to develop your presentation techniques. Skills that will help you to understand how to develop brands in the global marketplace.You’ll benefit from our strong links within the marketing and advertising industries all over the world, as well as guest speakers. We also have links with industry bodies including the Chartered Institute of Marketing, The Marketing Society Scotland and the Institute of Direct Marketing which add further credibility to the course.Our team work together with students to encourage innovation, enterprise and citizenship through our marketing community.