Public Relations and Strategic Communications MA

City St George's, University of London

This programme equips you with the expertise to create PR campaigns, effectively handle crises communications, and build organizational reputations in an ever-evolving media landscape. It is your pathway to success in PR and strategic communications in industry, government, charities, and the cultural sector. The MA in Public Relations and Strategic Communications equips you with a range of communication skills to excel in this dynamic and growing field. You will learn how to use communication tools to influence attitudes and individuals and learn the ethical obligations that come with this knowledge. You will progress to mastering media relations, reputation management, and social media/community management. Electives like health or political communications allow you to customize your knowledge and you have a chance to test your skills in professional setting with a placement in the industry. Students on this course will have the opportunity to connect with industry in a structured way, through guest speakers, bespoke placements, field trips and networking events. Our staff have established strategic partnerships with London-based PR and Marketing Communication agencies, such as Fully Vested. This degree is recognised by Chartered Institute of Public Relations (UK). CIPR is the world's only Royal Chartered professional body for public relations practitioners. It is a professionally recognised industry leader and provider of sector leading education. They specialise in industry best practice for creative, technical and ethical practice in PR.Who is this course for?This programme is aimed at students who may not have a background in business, marketing or advertising, but who are keen communicators and savvy users of contemporary media.Whether you are a recent graduate or looking to change your career pathway, this MA equips you with the expertise and skills required to make a significant impact in the ever-evolving world of public relations and communications.CareerUpon graduation, students can enter a broad range of roles including:Digital content creatorPublic relationsCommunication officerAdvocacy specialist in NGOMedia relations / Media officerProgramme manager – narrative and cultureMarketingSocial and digital media managerEvents planningInternal communication and / or Human resourcesResearch (incl. Think Tanks, NGOs, government departments)Politics, community organising, fundraisingConsultancy Political communication advisor.Professional placement:You have an option to undertake a professional placement or to take a module that develops entrepreneurial skills in setting up a PR agency.

City University London