Sport Management MSc

Coventry University

The global sport management industry has experienced rapid growth and commercialisation of sports and esports in recent years. This has created a demand for sport management graduates with specialised expertise and the ability to think creatively and strategically. This course aims to equip you with the expertise, skills, and knowledge to become a professional management practitioner within this exciting and rapidly evolving industry. The course draws upon traditional academic subjects such as business, management, marketing, and finance, which are applied and contextualised to the global sport industry. Explore global trends in sport and esports, including commercialisation, responsible leadership, sustainability, entrepreneurship, technology, innovation, and equality, diversity, and inclusion (EDI). Course learnings incorporate both academic and professional perspectives to help you become a sport manager who can effectively manage change. Assessment This course will be assessed using a variety of methods which could vary depending on the module. Assessment methods may include: pitch presentations reports marketing proposal white paper vodcast. The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

School of Management