Digital Strategy and Audience Engagement, BS

Arizona State University - Kaplan International

STEM-classified degree: graduates are eligible for 3 years of Optional Practical Training (OPT) in the USA. Study at one of the USA’s top journalism schools and home to Arizona PBS, the largest media outlet operated by a journalism school in the world.Virtually all companies and organizations seek professionals who know how to grow and engage audiences online.The Bachelor of Science program in digital strategy and audience engagement prepares you to reach audiences strategically with digital content and demonstrate measurable growth.The program features high-value, hands-on courses in which you develop strategies and tactics to grow audiences through audience analysis, search engine marketing, paid and organic social media campaigns, and digital content creation. Through elective courses, you develop additional expertise in areas such as management, audience data and intellectual property. You may also pursue internships for credit through Cronkite's media-focused career services team, and study audiences across the globe with international learning opportunities.

Walter Cronkite School of Journalism and Mass Communication